To ensure that we were able to deliver both the volume of event-goers and leads required, we utilized 3 different Facebook ad formats. Specifically, Lead Generation ads, Link Clicks ads and Event Response ads. The Lead Generation ad format was a great tool for attracting people with stronger intent and gathering information about them, while the link click ads succeeded in driving web traffic to the event landing page.
As for the event promotion ads, they were exceptional for generating awareness and direct responses right from the Facebook platform. We targeted both dog-lovers and real estate-related audiences for this campaign.