We are specialists who eschew commoditized services, which are more readily available from generalist agencies with a la carte menus. Instead, our services are prescribed through a diagnostic model that we use to understand your current situation. This includes an evaluation of your current tracking setup to ensure reliable data. We’ll present our findings to you and explain, in a language that you are comfortable with, the inefficiencies of your current efforts and where the opportunities lay. This provides the foundation of our work moving forward. Solutions are individual to every engagement, and incorporate a comprehensive strategy for tracking, budgeting, reporting, and execution.
Narrow expertise, tailored for performance
Strategy & Planning
Defining a successful marketing strategy requires a deep understanding of a brand’s positioning, maturity and objectives. Consequently, an important part of our engagements is the strategy and planning process.
Our approach is customized to each client and combines a comprehensive information gathering process with a wealth of historical data from past projects. The outcome is a strategy that maximizes your brand’s ability to meet and surpass your goals.
Delivering a reliable stream of leads to your business is our speciality. From managing millions in advertising spend to developing large-scale comprehensive search engine optimization strategies, we have the experience and know-how necessary to put your brand in front of the right people.
Through the strategic use of different marketing channels, our full-funnel approach balances lead quantity and quality to deliver continued performance gains. All while ensuring the most efficient use of your marketing budget.
In the world of Digital Marketing, data = life. At Apparatus, we are firm believers that data accuracy, transparency, and accessibility are critical to marketing success. That’s why all of our engagements include a baseline tracking and analytics audit aimed at ensuring that we have access to accurate and up to date data. With this data in hand, we can build more informed strategies that yield continuous performance gains.
What’s more, we’ll never leave you to struggle with complicated spreadsheets padded with vanity metrics that do nothing for your bottom line. Instead, we’ll provide you with an easy to use, shareable, and interactive dashboard focused on the metrics that matter most to you. Our aim is to empower you to make confident business decisions.
Design & Development
If you’ve ever worked with an agency, you may have noticed that the compartmentalization of service departments can often lead to an impersonal approach to creative development. We noticed this too and strive to lead with a process that proposes informed solutions that involve both our creative and marketing teams (and most importantly, our clients).
Not every organization needs a website anymore, but sometimes that isn’t so obvious. The best solution might be setting up an e-commerce platform, developing a landing page to convert leads, or even an aesthetic upgrade to an existing foundation. The benefit of our integrated creative strategy is that we’re constantly pushing the bounds of what we can do while ensuring there’s still a unified vision that leads to conversions.
We all know technology is advancing at a rapid pace and organizations can often struggle to adapt to these changes quickly. Marketing technology is full of acronyms, regulatory considerations, and service saturation. We’re continually improving our toolbox, reassessing our partner platforms’ strengths, and filtering out the noise to deliver clear insights with the data we produce.
Ultimately, we aim to leverage the best tools to find and nurture customers, and personalize each customer interaction. Everybody wins when we can simplify the process — after all, our time is better spent solving the unique pain points that our clients face.
Training & Consultation
Our team doesn’t just implement the best practices in our campaigns – we write them. With an unbridled passion for the digital marketing industry, our team has trained hundreds of digital professionals in our craft. Knowledge transfer is a key part of our team’s communication and we focus on not just showing individuals what to do; we teach how to think. With a decade of experience teaching some of North America’s largest brands we can build a custom teaching and training program for your needs.