We’re straightforward and impartial. If you are well served by your current digital marketing service provider, or if you would be a better match with someone else – we’ll explain to you clearly, through our diagnostic model. We only want to work with businesses that are a good fit, who can really benefit from our approach.
The world of digital marketing is awash with generalists. And many of them do good work. For businesses that only see digital marketing as a line item under expenses, they are adequately served by these generalists. But for some businesses, digital marketing is an investment for future success. This is the market that we operate in.
We are specialists who provide services in a narrow space, to solve complex digital marketing problems to deliver high returns. These are usually marketing goals, measured through KPIs like revenue, conversions, and lead volume.
We charge a flat fee based on complexity, scope, and the value created. This is because time spent on services of this nature have no correlation with performance. Also, time based billing creates an inherent conflict of interest between the vendor and customer (i.e. it’s better for us if we spend more time, and vice versa). Similarly, a flat fee is better than fees based on a percentage of ad spend, because again, spending more doesn’t guarantee better performance. In fact, it often masks poor performance. If we are doing our job, you are spending a lot less money, and we are delivering higher performance cumulatively over time.
That’s our approach in a nutshell. We don’t look at the clock or juice up the spend in order to improve performance. We deliver consistently strong results through tightly focused expertise, and lean on machine learning and AI to learn, improve, and quickly adapt. In other words, high expertise in a narrow specialization, no bloat from administration, extremely high ROI.
Machine Learning & AI
Our strategists have a nuanced approach to machine learning and AI. We don’t do programmatic advertising because it’s problematic. It’s a low conversion, high volume, carpet bombing strategy. It’s rife with fraud, viewed by the wrong audiences, risky to the brand, and operated by low skill marketers. Conversely we avoid guesswork or ineffective approaches like persona building by harnessing machine learning to optimize advertising and creative. While ad-tech provides a ton of advantages, it needs to be guided and managed by a skilled human operator to be effective.
We work outside of these industries for prospects that are seeking the services we provide, but these are the industries that we have a lot of experience working in where we can deliver results quickly: Education, Travel & Hospitality, Real Estate, Technology & Startups, Retail, Professional Services, Financial, Medical and Non-Profit.